We were recently contacted by long-time client, Aztec Grill, about making some changes to their website which we had designed and built for them nearly a decade ago. While the site served the needs of its users at that time, its development predated the release of even the original iPhone. In today’s rapidly expanding environment of smartphones and tablets, Aztec’s audience is no longer solely comprised of desktop users. In order to meet the demands of Aztec’s growing audience, we decided that the most effective approach would be to design a responsive layout that could adapt to screens of all sizes – from smartphones to HDTVs.

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Aztec Grill Website Redesign

Client

Aztec Grill

Objective

Develop a modern, more user-friendly site that is flexible enough to be used on today’s desktop computers and mobile devices.

We were recently contacted by long-time client, Aztec Grill, about making some changes to their website which we had designed and built for them nearly a decade ago. While the site served the needs of its users at that time, its development predated the release of even the original iPhone. In today’s rapidly expanding environment of smartphones and tablets, Aztec’s audience is no longer solely comprised of desktop users. In order to meet the demands of Aztec’s growing audience, we decided that the most effective approach would be to design a responsive layout that could adapt to screens of all sizes – from smartphones to HDTVs.

In regards to content, Aztec was pleased with the overall site structure and writing they had and only asked that we A: remove the auto-playing video block from the home page and distribute the videos to pages where they better supported the material, and B: place more emphasis on photos of the grills and less on food photography.

Previous Site:

Navigation

Drop-down and nested menus were unnecessary and made the site more cumbersome to navigate.

Photography

Aztec wanted to feature more beauty shots of product and fewer food photos.

Video

The video block on the home page could have been better served spread throughout the site to support related content.

Redesign Process:

Given our objectives and content, we first looked at the site architecture – specifically, how it applied to the navigation menu. Originally, the product categories “Commercial Grills,” “Home Grill” and “Rotisseries” had been nested inside a drop-down menu as second level pages. We decided it would be best to promote these pages to top-level menu items and eliminate nested menus entirely.

Removing the video section from the home page meant finding new content to take its place. Since one of Aztec’s requests was to show more photos of their grills, we instead utilized eye-catching photography of one of Aztec’s grills paired with large, crisp typography to immediately catch the visitor’s attention. The videos were then moved throughout the site and placed on the specific pages that they best supported.

Iconic images to simplify the message

At first we considered placing all of the content from the “About Our Grills” section on the home page to bring as much information to the front as possible, but it turned out to be just a bit more than we would have liked for the landing page. We opted instead to take the lead-in portion of this content and treat it as a surface-level introduction on the home page, using iconic images to simplify the message.

In addition to the navigation and layout changes, we also felt it would be best to organize and assemble the site using a CMS – in this case, WordPress. Although WordPress was originally designed as a blogging platform, it can easily be tailored to fit a wide number of needs besides blogging. By using WordPress, many elements of the site, such as the FAQs, the chef testimonials and even the products themselves can be created, edited, reorganized or deleted by anyone regardless of their ability to write code.

The Result: A Modern Website, Equally at Home on the Desktop or Mobile Device

Aztec-Devices.jpg

Throughout our process we utilized smart content organization, in-house coding and thorough compatibility testing. The design went through several refinements and iterations, but in the end we were pleased to be able to provide Aztec with a rejuvenated, modern web presence.

The new aztecgrill.com is easier to navigate, more inviting and puts the client’s amazing product front and center. Additionally, the new site is accessible across the widest range of devices possible and should serve Aztec Grill well for years to come.

Most importantly, the client is happy.

Contact us today. We'll do some quote-worthy work for you.

“You have so much outstanding talent at your studio. I couldn’t be more pleased. Your attention to detail and the ease of navigating my revised website is amazing. I would recommend you to anyone. Many Thanks.”
– Dennis Whiting
Owner/President
Aztec Grill

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